Our Leadership

Richard has over 30 years of experience in healthcare administration, spanning acute care, community-based, and senior living settings. Throughout his career, he has managed 52 senior living communities across 16 states, showcasing his extensive leadership in the industry. Richard has held roles such as Analyst, Human Resource Director, Administrative Director, and Deputy Executive Director with various Louisiana State agencies, including the Louisiana Health Care Authority, LSU Medical Center, Medical Center of New Orleans, University Hospital, and the Louisiana Department of Health and Hospitals.

Richard earned a Bachelor of Science in Management with a concentration in Human Resources from the University of New Orleans, where he served as a Board Member of the Alpha Theta Epsilon Honor Society and was elected to the Student Government Association. He also holds an MBA from Southeastern State University. Richard’s certifications include Level 4 Assisted Living Administrator, Certified Public Manager, and Professional of Human Resources. Additionally, he has served on boards such as the Louisiana State Personnel Council, the New Orleans Compensation Association, the Department of Health and Hospital Hurricane Task Force, and the Greater New Orleans Society of Human Resource Professionals.

As the Executive Director of The Trace for six years, Richard established himself as a leader in senior living. He later became the Regional Director of Operations for the SummerHouse brand and now serves as Division Chief Operating Officer for Arvum Senior Living. He takes pride in being accessible to residents, their families, and the broader community, championing senior care and advocacy.

A veteran of the United States Air Force, Richard served as a Sergeant and F-15 Crew Chief. He was awarded the Air Force Meritorious Service Medal for his exemplary service.

Lisa Holloway is a progressive senior-level leader with over 20 years of experience in both for-profit companies and nonprofit organizations, including the Muscular Dystrophy Association. The last 16 years of her career have been dedicated to the senior living industry, where she has specialized in Independent Living, Assisted Living, and Memory Care. Her extensive experience also includes new construction builds, start-ups, and acquisitions. Lisa has held key leadership roles, including Executive Director, Regional Director of Operations, and most recently, Senior Vice President of Operations in the healthcare and senior living industry.

Lisa is a dedicated leader and mentor, known for her servant-hearted approach and commitment to fostering a positive culture. She is passionate about the growth and development of leaders, providing support and guidance with a kind, calm, consistent, and fair approach. Her ability to build trust with cross-functional stakeholders has made her an influential leader within her field.

Outside of her professional accomplishments, Lisa enjoys spending time with her husband of 35 years, her two adult children, grandson, and senior parents. She is an avid Disney fan and loves to travel, finding joy in exploring new places and creating lasting memories with her family.

Angie Smerz is the Regional Director of Operations, bringing decades of leadership experience and a deep commitment to excellence in senior living. A graduate of the University of Houston, Angie has been part of the senior living industry since 1998, beginning her career as an Executive Director and growing into regional leadership through her passion for resident care, operational success, and team development.

Throughout her career, Angie has been dedicated to supporting communities that provide compassionate, resident-centered care while building strong teams and positive cultures. Her experience across multiple levels of senior living operations gives her a well-rounded perspective and a hands-on leadership style focused on consistency, accountability, and support.

Outside of work, Angie enjoys spending time outdoors, listening to live music, and making memories with her family and dogs. Her approachable leadership style and passion for people continue to make a meaningful impact on the communities and teams she supports.

Kelsi Morgan serves as Senior Regional Director of Sales, overseeing 30 communities and leading a team of Area Managers, Regional Directors of Sales, and Sales Specialists. Since stepping into the role in September 2025, she has been locked in on performance, structure, and results. Her focus is simple: build strong sales infrastructure, drive occupancy, and create a culture where accountability is not optional.

Her roots in senior living run deep. Raised in the industry through her mother’s work as an Administrator, Kelsi started in dining services during high school and learned early that operations and sales are connected at the core. She moved into a concierge role before stepping into real estate, where she sharpened her sales strategy and market instincts. When she returned to senior living as a Director of Sales, she quickly stood out for disciplined execution and consistent results. That momentum led to promotions to Sales Specialist, Regional Director of Sales, and ultimately Senior Regional Director of Sales. She is unapologetically data driven and believes great sales leaders know their pipeline, understand their metrics, and own their outcomes.

Originally from Alabama, Kelsi now resides in Missouri with her husband, where they steward a regenerative ranch centered on soil health, sustainable land management, and responsible livestock practices. Their work is grounded in restoring the land and doing things the right way for the long haul. Outside of work, they travel with their three Mini Aussies, exploring National Parks across the country and embracing the tradition, grit, and beauty of American landscape

Michael Kelly is a dynamic and results-driven leader with a profound passion for the culinary arts. Throughout his career, Chef Michael has been a pillar in our community, consistently demonstrating a commitment to excellence, innovation, and collaborative leadership.

With a 24-year track record in various culinary fields, Michael has held key leadership roles that have allowed him to develop a comprehensive understanding of culinary dynamics. His journey began in his grandmother’s kitchen, where conversations about food and hospitality sparked his lifelong passion.

Michael has worked in diverse culinary environments before discovering his true calling in senior living five years ago. This early experience laid the foundation for his growth and paved the way for subsequent leadership opportunities.

Outside of his professional responsibilities, Michael is dedicated to mentoring young culinary professionals, encouraging them to aim high in their careers. His commitment to nurturing talent is an investment that promises long-term benefits for the industry.

Marcela Hermosillo-Tarin brings a wealth of experience and a strategic vision to her role. With a 15-year track record in strategic human resources management and a Master of Science from Drake University, Marcela is a seasoned HR leader dedicated to fostering excellence and innovation in the workplace.

In addition to her professional accomplishments, Marcela is the co-owner of a successful remodeling and staging business, demonstrating her entrepreneurial spirit. She is also a devoted mother of two and a supportive wife, balancing her professional and personal life with grace.

Marcela’s influence in HR extends beyond her role at Arvum Senior Living. She actively contributes to the community as a board member for organizations like the Association of Talent Development of Central Iowa and the Latina Leadership Initiative. Her expertise and leadership have been recognized with her inclusion in the 2023 40 Under 40 by the Business Record, and she holds a respected SHRM certification.

Outside of her professional responsibilities, Marcela is passionate about the power of cohesive teams in driving workplace transformation. She is a respected voice in her profession, committed to making a positive impact through her work and community involvement.